AMP: Google plans to optimize mobile browsing

The technology gurus take time warning him: news consumption from mobile devices is still, most of the time, a bad user experience, said Chris Cox, Facebook product manager, when the network was preparing to launch Instant Articles, the initiative to host third-party content on its platform and eliminate those seconds spent waiting for the page to load on your phone. Then came Apple News and now has been Google, the search giant, which has presented its bit for reading from the most comfortable and agile smartphone.

It is called AMP acronym is the acronym for Accelerated Mobile Pages (in English, mobile sites accelerated), and is an open source protocol, available for those content creators who wish to join it, unlike project of Facebook and Apple, which currently only have plans for a select handful of partners, among them media like The New York Times and The Guardian.

AMP has also started his career with some partners, which include, for example, the Spanish newspaper El Pais, but the goal is to be available soon for everyone using a code excerpt that any webmaster can include in your website, so that improve the loading time when accessed from mobile via Google. The popular CMS WordPress is already preparing a special plugin to optimize their sites users automatically.

Ad-friendly and good for SEO

A few weeks ago he started remarked that Google and Twitter were working closely on a project to accelerate the mobile navigation newspaper articles from third parties. One of the product managers of the social network, Michael Drucker, who attended the presentation of AMP yesterday in New York, acknowledged that his company satisfied that its users consuming more content from Twitter if your pages load faster.

Another very prominent sign of identity AMP is its concept of advertising. Instant Articles, Facebook, and Apple News have come in full controversy over whether or not the use of ad blockers (a type of software that automatically blocks ads that we see in the web pages, the use of which is increasingly widespread ) when it comes to ensuring economic survival model of network content such as we know. The AMP Google is a protocol, as they say in Fortune magazine, absolutely ad-friendly advertising designed to keep showing web- because that’s where Google’s business. Instead, Instant News Articles and Apple seem to take the discomfort that often involves reading news on their original sites from mobile users to retain their applications, in which, incidentally, there are also advertising and this is not likely ignored, for now, by any ad blocker.

AMP also offered to those who adopt a better positioning in Google search results. Already in the last major update to its algorithm, the search began to penalize those pages not adapted to mobile devices, to the point that became known as ‘Mobilegeddon’.

A recent study by The New York Times detected in some pages, differences of up to 30 seconds load time when this was done with ad blockers without ad blockers. Unaffordable for those living on visits and online traffic, and Google does not seem ready to afford luxury.

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